Expand Your Business with Rakuten Store

Your Gateway to Japan’s Leading E-commerce Platform

As one of Japan's premier e-commerce platforms, Rakuten offers unparalleled opportunities for businesses looking to expand their reach in the Japanese market. Whether you are a foreign business aiming to enter Japan or a Japanese company seeking to boost your online presence, Rakuten Store is the perfect platform to achieve your goals.

Access +100M users

Over 100 million users in Japan actively shop on Rakuten, giving your business unparalleled access to a wide audience.

Trusted Platform

Rakuten is synonymous with quality and reliability in Japan, making it a trusted platform for both buyers and sellers.

Innovative AI Integration

Rakuten’s AI initiatives provide merchants with cutting-edge tools to streamline operations, improve customer interactions, and optimize sales.

Loyalty Programs

Rakuten offers robust cash back and loyalty programs, which encourage customer retention and repeat purchases.

What is Rakuten?

Rakuten has grown to become Japan’s largest online marketplace, offering a vast array of products from electronics to fashion. With over 100 million registered users, Rakuten Store is a powerhouse in the Japanese e-commerce landscape.

Setting up your store

The process of opening your store and getting started on Rakuten.

Step 1: Registration
  • Requirements for Registration: A valid business license, identification documents, and a Japanese bank account.
  • Detailed Instructions on How to Register: Visit the Rakuten Merchant Registration page, fill out the necessary forms, and submit your documents.
  • Necessary Documents and Information: Business registration, identity verification, and bank account details.
Step 2: Store Setup
  • Overview of the Rakuten Merchant Server (RMS): A powerful tool for managing your online store, including product listings, inventory, and orders.
  • How to Upload Products and Set Up Your Store: Use RMS to upload product images, descriptions, and prices. Customize your store layout to enhance user experience.
  • Tips for Optimizing Your Store Layout and Product Listings: Use high-quality images, detailed descriptions, and competitive pricing to attract customers.
Step 3: Shop Opening
  • Final Checks Before Going Live: Ensure all products are listed correctly, and the store layout is optimized for user navigation.
  • Launching Your Store on Rakuten: Once everything is set, submit your store for approval and launch it to the public.
  • Initial Marketing and Promotional Strategies: Utilize Rakuten's promotional tools to attract your first customers, such as Rakuten Points, coupons, and advertising options.

Support and costs

Learn about the support provided and the costs involved of running a Rakuten store.

Dedicated E-Commerce Consultant (ECC)
  • Role of the ECC in Assisting Sellers: Your ECC will guide you through the setup process, provide ongoing support, and help optimize your store’s performance.
  • Ongoing Support and Performance Optimization: Regular consultations to review your store’s performance and recommend improvements.
Breakdown of Costs
  • Registration Fees: Initial setup costs. $3000~
  • Monthly Fees: Ongoing platform usage fees.
  • Commission and Other Charges: Transaction fees based on sales.

Ready to get started on Rakuten?