Maximize Your Reach with Japan's Leading App
LINE Marketing Services
As of 2024, LINE boasts approximately 230 million monthly active users globally, with 89 million in Japan, making it the most popular messaging app in the country. Other significant markets include Thailand (51 million users), Taiwan (21 million users), and Indonesia (13 million users).
Access +200M users
With 230M monthly active users globally and 89M in Japan, the platform offers unparalleled access to potential customers.
Engagement Tools
LINE provides various tools for user engagement and audience connection, i.e. official accounts, rich menus, stickers, chatbots and more.
Multi-Functionality
Beyond messaging, LINE integrates payment solutions, shopping, and entertainment, giving marketers a variety of ways to connect.
High Engagement Rates
LINE users are highly active, spending an average of 4.16 hours per week on the app, giving marketers a better chance of their content being seen.
The growth of LINE
Developed by NHN Japan as a communication tool for employees during the Tōhoku earthquake in 2011, LINE launched publicly soon after and quickly gained popularity due to its free messaging and calling features.
By 2013, it had become Japan's largest social network, continually expanding its features to include LINE Pay, LINE Manga, LINE Games, and more. In 2021, LINE merged with Yahoo! Japan under Z Holdings, a joint venture of SoftBank and Naver Corporation.
Our services
Account Management
- Setting up and managing official LINE accounts.
- Creating and optimizing rich menus for better navigation.
Content Creation
- Developing engaging content for messages, posts, and interactive features.
- Utilizing multimedia content such as images, videos, and stickers to captivate your audience.
Targeted Advertising
- Running targeted ads to reach specific demographics and increase visibility.
- Analyzing ad performance and optimizing campaigns for better results.
Customer Engagement
- Implementing chatbots and interactive tools for seamless customer interaction.
- Providing real-time support and personalized responses to customer inquiries.
Analytics and Reporting
- Monitoring performance metrics and providing detailed reports to track progress.
- Offering insights and recommendations based on data analysis to improve future campaigns.
Integration with Other Platforms
- Ensuring seamless integration of LINE with your existing marketing tools and CRM systems.
- Leveraging LINE’s API for customized solutions tailored to your business needs.
The process
Setting up an effective LINE marketing strategy involves several important steps.
1. Initial Consultation
- Understanding your business goals and target audience.
- Identifying key performance indicators (KPIs) to measure success.
2. Strategy Development
- Crafting a customized LINE marketing plan tailored to your objectives.
- Planning content and campaign schedules to maintain consistent engagement.
3. Account Setup
- Creating and optimizing your official LINE account.
- Configuring account settings to ensure optimal performance.
4. Content Planning
- Developing a content calendar and creating engaging materials.
- Scheduling regular posts and updates to keep your audience informed and engaged.
5. Campaign Execution
- Launching targeted ads and promotional campaigns.
- Monitoring campaign performance and making real-time adjustments as needed.
6. Ongoing Management
- Regularly updating content, managing interactions, and optimizing performance.
- Conducting periodic reviews and adjusting strategies based on performance data.
Why choose DEEBO
Japan experts
With extensive experience in digital in Japan, we understand the nuances and preferences of local consumers, ensuring your campaigns resonate effectively.
Tailored plans
We carefully customise our marketing strategies to align with your specific business objectives, maximizing the success and impact of your campaigns.
Full service
From setting up your LINE account to running targeted ads and engaging with customers, we offer end-to-end solutions for your LINE marketing needs.
Track record
Our successful track record with clients across various industries speaks volumes about our capabilities and dedication.
