6 Global Paid Advertising Options Other Than Google Ads

Online advertising

Online advertising is the key to growing any business today. There are organic and paid ways to reach your target audience. 

While many rely on Google Ads for precise targeting and budget control, other effective global paid ad platforms are also available.

Do you want to know about these different options?

Here, we introduce six global paid ad platforms aside from Google Ads, covering each option's benefits, cost structures, and tips for maximising ad spend.

What is Global Paid Advertising?

Global paid advertising allows businesses to purchase ad space online to promote their products and services worldwide. Many businesses invest heavily in global advertising because it helps them reach targeted audiences directly and efficiently.

Expanding Beyond Google Ads

Global advertising spans beyond search engines like Google. Other options include social media ads on Facebook and LinkedIn, Amazon product ads, and more.

Ad types vary—retargeting ads, display ads, video ads—so it's vital to choose the platform that aligns with your business goals.

Privacy Matters

With increasing privacy concerns, data protection is essential. Many platforms, including Google Ads, have strong privacy policies.

Businesses must prioritise user privacy and adhere to each platform's data protection guidelines.

6 Global  Ad Platforms (Besides Google)

1. Reddit

Reddit is a massive online community with solid content marketing capabilities.

It targets users with ads based on interests, using algorithms to make ads more engaging. It offers creative ad formats and low ad costs, making it great for small businesses.

2. LinkedIn

LinkedIn is ideal for business-focused ads. Companies use LinkedIn ads to reach industry professionals, benefiting from high targeting accuracy and ad formats like content marketing, retargeting, and conversion ads. LinkedIn ad costs start at around $2 per click.

3. Facebook

With its potent targeting options, Facebook allows precision marketing. Ad formats include text, video, carousel, and slideshow ads, with pricing based on bids and budget flexibility (daily or campaign budgets).

4. Amazon

Amazon ads appear on search results and product pages, ideal for e-commerce businesses. Targeting options include categories, brands, and keywords. Pricing follows a cost-per-click (CPC) model, averaging $0.35 to $1.00.

5. Quora

On this Q&A platform, ads reach engaged audiences. Ad formats include sponsored answers, image ads, and video ads, with targeting by topic and geography. Costs start at $0.30 per click.

6. Ad Roll

Perfect for e-commerce, AdRoll uses machine learning to target effective audiences across platforms like Facebook, Google, and Twitter. AdRoll offers formats like dynamic and remarketing ads, though its cost per click can be higher, so budget management is crucial.

Cost Summary

• Reddit: Starts at $0.10 per placement.
• LinkedIn: CPC begins around $2; CPM $10–$15.
• Facebook: Costs vary by format, starting at $0.50 CPC.
• Amazon: CPC between $0.35–$1.00.
• Quora: CPC from $0.30.
• AdRoll: CPC begins at $1.00, with higher costs possible.

Maximising Cost-Effectiveness in Paid Ads

1. Set KPIs: Establish clear metrics, like conversion rates and site visits, to assess ad success.
2. Identify Issues: Track KPIs to identify areas for improvement. For instance, high site visits with low conversions may indicate a need for better ad targeting.
3. Leverage Platform Strengths: Each ad platform has unique features. For example, LinkedIn is strong for business ads, while Facebook offers detailed targeting for broader audiences. Tailor your approach to the platform's strengths.

Fuel Business Growth with the Right Ad Strategy

Paid advertising is a powerful tool for growth. By setting clear KPIs, choosing platforms that align with your business goals, and designing effective campaigns, you can make paid ads work for your brand.

Boost Your Business with a Smart Paid Advertising Strategy!

Paid advertising is a vital tool for modern businesses and is available across numerous platforms.

To make the most of it, you'll need to set clear KPIs, understand the unique strengths of each platform, and design ad campaigns that connect with your target audience.

Optimising your ads to maximise ROI while managing costs is crucial. With the right approach, paid advertising can effectively fuel business growth.

Discover more about DEEBO's advertising solutions.