Invest in Digital Marketing for Your Small Business

Throughout the lifecycle of a business, founders and core teams encounter numerous critical questions and challenges. From deciding "What should we name our business?" to strategizing "How can we attract the best buyer for our exit?", each decision shapes the company's trajectory. 

Much like a hero's journey, you must chart the course, equip yourself with the right tools, and define your ultimate goals. Amidst these fluctuating challenges, one constant remains: the vital role of marketing.

Can I Afford to Invest in Marketing for My Business?

While the magnitude of these questions and challenges will fluctuate depending on your business's stage, one ingredient will stay constant—marketing. Once you determine your mission, best, and goal, the action becomes getting there in the most efficient and prosperous manner possible. 

This is why how you characterize your business, both internally and externally, always stays relevant. Next time you are discussing an important decision, try framing it from the point of view of how it will be received by your clients, users, or employees. You will notice that it all points to “how is it marketed.

• “What should we name our business?”

• What is the message or image we want people to think of when they hear our name

• “Who should we hire?”

• Who do we think will portray our values the best, and uphold our internal culture

• “What product line should we release next?”

• What are our customers saying, and what can we bring them next that answers to their pain, need, or desire

• “Who are our competitors and how do we beat them?”

• Where do we overlap in messaging and value with other companies – how are they communicating this better or worse to potential clients

• “How can we attract the best buyer for our exit?”

• What part of our business speaks loudest to potential buyers and how can we ignite more value into that aspect or function – how do we internally define best, and think through the windfall to our people and customers after a potential exit

The Digital Revolution: Transforming Marketing for Small Business

Over the last 15 years, another evolution has highlighted the ability to market your business even more: the growth of the internet space. Did you know that the first generation iPhones hit the market in 2007? Since then, there has been accelerated development in capabilities online – we have seen the rise and fall of startups, the next great idea, and inventions that would have been considered magic 30 years ago. 

With the data and case studies of the iPhone era, what becomes evident quickly is that many of the business success stories during this time capitalized on new communications online. With nearly 100 million people with smartphones in Japan, your ability to contort your perfect message into a delivery device that makes it appear in front of these engaged potential clients becomes the key to hyper-growth.

These are the reasons why the question “Am I ready to invest in marketing for my business?” should always be a resounding yes! Even at the inception point of what may be a small idea at that time, your time investment should be going into marketing. Jeff Bezos arrived at e-commerce’s doorsteps, idealizing how best to market paper books to people. 

Once the business starts to show profits and promise, you can reinvest into your business. Elon Musk famously took close to 200 Million from his exit from PayPal and started SpaceX, and since then, much of his profits go to starting new ideas or accelerating a current one. Suppose you are committed to the long journey and truly believe and are passionate about your work. In that case, it’s always great to think through leveraging marketing to stay relevant, impactful, and on-trend.

Crafting a Digital Marketing Strategy for Small Business

Forming a tailored digital marketing strategy for your small business is critical. Begin by identifying your target audience and discovering their needs and behaviors. Use this information to create marketing messages that resonate with them.

1. Website Optimization: Ensure your website is mobile-optimized, user-friendly, and SEO-optimized. A well-designed website is the foundation for your digital marketing efforts.
   
   
2. Content Marketing: Create content that addresses your audience's pain points and interests. Update your blog regularly, produce informative videos, and engage with your audience on social media.
   
   
3. Social Media Marketing: You should use social media to build relationships with your audience. Share engaging content, interact with followers, and use targeted advertising to reach potential customers.
   
   
4. Email Marketing: Build an email list to retain leads and inform your customers about new products, promotions, and updates.
   
   
5. Pay-Per-Click (PPC) Advertising: Use PPC campaigns to drive traffic to your website and generate leads. Carefully select keywords and optimize your ads to maximize ROI.
   
6. Analytics and Tracking: Use advanced tools to monitor your digital marketing campaigns’ performance. Analyze data to understand what works and doesn't, and adjust your strategies accordingly.

How Deebo Can Support Your Success

Starting a business, succeeding in business, and continuing your success are truly uphill battles. With the ever-changing marketing landscape, knowing everything and doing everything with just yourself or your immediate team is impossible. This is one of the major reasons Deebo was founded. 

We want to bring our expertise and know-how to great businesses. We love witnessing the journey of businesses of all sizes and shapes, and it is most rewarding for us when we can look back and say we helped, even just a little bit.

The next time you open your Google Search, and wonder, " How can my business win in the digital landscape?” DEEBO can help you with that.